sheddweller said..
And I am saying if you want it cheaper you are going to pay for it in some fashion. ie you will get less for the less money you spend.
And I am saying that the psychology of this is not rational, everyone (yes it's a generality) wants it cheaper, but they dont want it inferior.
A different distribution method is already available, buy gun. Cheap sails, cheap distribution, cheaper materials, why don't they rule the world?
Actually, I think the example of Gun sails supports the idea that quality things
can be less expensive. I don't sail Gun Sails, but I have seen them, looked closely and watched how they performed and lasted, and really, I don't see that they are any lesser quality, or use cheaper materials than almost all other sails on the market. They may not be quite as fashionable, but that is not the same thing as quality. And many props automatically equate expensive with quality, which is completely WRONG! Yes, some things ARE expensive because they do cost a lot more to make, but that is not always the case, and very often it is not. It's just marketing, and a lot of people fall for it.
There is a saying: "You get what you pay for" Implying that the more you pay, the more you get.
But my life experience is very different. My version is " You pay for what you get" and it has nothing much to do with quality a lot of the time. Some time I have bought things for a very attractive price that have turn out to the the best I have ever had, or at least as good as others much more expensive.

In other words, the Gun selling model may be the way forward for other manufacturers to significantly reduce their prices and STILL offer very good quality. (as others have suggested).