This is the reason we fish...

If you've even been asked why you enjoy fishing. Showing whomever asked the question this following video will be a better answer than any you could give. Makers of fine fishing lures since the 1930's, the team from Ralapa know what makes anglers tick. They know why you always make time for one last cast, they know why you wake up at all hours of the morning, and they know the feeling when you know something big has stuck the line. "It is a search, not just for fish. But for all things most important. For family and friends. For tradition and tranquility. For conservation and competition. All of us find what we are looking for; yet we continue searching. We cast, and as the lure soars, our hopes soar with it. This will be the one... " So they made this video, and if it doesn't give you goosebumps then you should rethink your reasons for fishing. Watch it right now, and show someone else who you think might be thinking about getting into the sport. It's mighty inspirational stuff.