Pioneering sail brand, NeilPryde, are to our knowledge the first brand in the industry to broadcast their product photo shoot over the internet. We've been pretty interested to see how this will work out, and exactly how NeilPryde intend to go about doing it.

Casting speculation aside, here's the first installment from the brand, which offers a unique insight into the dynamics of product photo shooting. From the look of day one, team Pryde scored a pretty decent day to open the action. For sure there'll be more of that to come over the coming days.