America's Cup: Richard Worth explains the New Media Deal

10:39 AM Wed 27 Oct 2010 GMT

'The TV Trials in Valencia, were used to work up new broadcast ideas.' Gilles Martin-Raget/www.americascup.com Click Here to view large photo

Last Friday, Richard Worth, newly appointed to the role of rather grand title of Chairman, Management Board America's Cup Event Authority, was on stage at the Briefing for Prospective Competitors for the 34th America's Cup. The meeting took place in Paris, behind closed doors, and was the first chance for many of the prospective teams to hear from first hand Worth, and Regatta Director Iain Murray. Worth heads the body charged with the marketing and media aspects of the 34th Match and its supporting events - if World Championship could be called a supporting event. Murray controls ...

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by Richard Gladwell

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